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Poor Richard in a Roman Toga

The Library Company of Philadelphia’s original building on 5th Street, by Frederick DeBourg Richards, 1859.

Benjamin Franklin lived in the here and now; he wasn’t so much the toga type. Early on, Franklin and friends formed what they called the “Leather Apron Society” and cultivated their image as well-read, regular fellows. It wasn’t beyond Franklin to slice up a rattlesnake (or an image of one, anyway) to make the point that the colonies should “Join or Die.” While in London, Franklin depicted Britannia herself as a quadriplegic to make another political point. In Paris, he shunned wigs and frills and put on his fur hat and a neck cloth only a little finer than burlap. Franklin generated more than his share of charisma and the French loved their rustic guest. They imagined him the charming, clever woodsman, the real thing when compared with their own plain-dressing philosophers. Little did they know, or care, that Franklin dressed down for his French fans.

Franklin couldn’t have appeared more human—more capable of conversation—than he did in Jean-Antoine Houdon’s marble bust from 1779 (see it at the Philadelphia Museum of Art). But this was no mere mortal. Houdon knew it and we know it. The French praised Franklin the inventor and revolutionary for having “seized lightning from the heavens and the scepter from tyrants.” They depicted him in classical robes protected by the Goddess Minerva as he directed the scimitar-swinging Mars to smite Avarice and Tyranny. (See the image by Jean-Honoré Fragonard.) No fur cap would do. Fragonard dressed Franklin for the part in a classic, classical toga—and it seemed about right.

George Washington had been dead for decades when, at the 100th anniversary of his birth, Americans witnessed the deification of the Father of His Country as an enthroned, bare-chested, 30-ton Zeus. When artists depicted Franklin as a God, he was very much alive and still walking the streets.

Franklin by Lazzarini, 1791 (The Library Company of Philadelphia)

So it couldn’t have come as too much of a surprise when the directors of the Library Company of Philadelphia (which Franklin had been instrumental in launching sixty years earlier) asked the aged Franklin if he’d mind terribly being depicted once again in a classical dress. This time, it would be a larger-than-life, full-length statue of white Carrara marble. In his right hand, extending from an arm supported by a symbolic stack of books. This Franklin would hold a scepter, inverted to represent his opposition to monarchy; this Franklin would preside over Independence Square when Philadelphia served as the nation’s capital. Of course, the living, breathing Franklin agreed to play the part—and got to again tweak modest Quaker Philadelphia with its first piece of public art. Italian sculptor Francesco Lazzarini got right to work. But Franklin died in April 1790, nine months before the opening of the library and two years before the installation of the statue.

Over the years, the marble Franklin lost a few parts along the way. In the late 1870s, the Library Company moved from 5th Street to Juniper and Locust and hired Frank Furness to design a new building that replicated the spirit of the original. Furness designed a new niche for Lazzarini’s Franklin. A decade later, and directly across the street, the Episcopal Academy opened its doors. Episcopal’s student body grew and so did its building. As a former student once confessed, when his classmates could, they escaped with slingshots to the school’s fourth floor balcony, which looked directly across at Franklin. But the students weren’t there to admire Lazzarini’s work. They had one thing in mind: to make Poor Richard a little poorer.

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Parapets, Pinnacles and Perpetuity


Purchase Photo View Nearby Photos Monument Cemetery Gatehouse just before demolition, Broad Street at Berks Street, March 3, 1903.

Philadelphians were dying to get out of town in the 1830s and 1840s—and so were city dwellers just about everywhere. Parisians started the trend, opting for a rural burial at Le Père Lachaise Cemetery before Americans caught the bug. Soon, the living from Boston to Baltimore, Detroit to Dayton, Pittsburgh to Philadelphia transformed romantic rural landscapes into perpetual theme parks for the dead. Or so they thought.

Philadelphia’s Laurel Hill Cemetery overlooking the Schuylkill River opened in 1836. The following year Monument Cemetery on Broad Street started up. Then came Woodlands in West Philadelphia and the business model took off. Cemeteries selling families plots of picturesque real estate with mellow names like Cedar Hill, Glenwood, Greenwood, Mount Moriah, Mount Peace, and Mount Vernon cropped up all over the unbuilt landscape. Fashionable folk anticipated spending eternity in the peaceful Philadelphia countryside.

One of the founders of Monument Cemetery, the artist John Sartain, planned to reside there after his long and productive life as an engraver. Sartain enjoyed the memory of Broad Street in the 1830s when it was only a lane “narrowed in still further by a ditch on either side, behind which was a post-and-rail fence, the boundary of adjacent fields.” He sketched a design for a Gothic gatehouse to welcome both permanent residents and short-term visitors.

But Broad Street was no country lane. Anticipating that its boulevard-like width should carry northward from the built-up city as far as the eye could see, cemetery managers agreed to set back their gatehouse “provided the other land owners on both sides of the street would do the same” and plant “a double row of trees along each sidewalk.” And Broad Street, Sartain later recalled, was “widened to its present breadth…extending this noble avenue thirteen miles in length, straight as a ray of light.” There, behind his “Gothic parapet and pinnacles,” Sartain expected to reside for eternity.

“Chapel and principal entrance to the Monument Cemetery, Philadelphia,” 1850. (Library Company of Philadelphia.)

But as long as there is life, there are compromises.

While away in Europe, Sartain’s gatehouse was “spoiled by a member of the board of managers…a carpenter…who considered that every building must have a projecting cornice.”  Away went Sartain’s Gothic roofline and up came Italianate woodwork. As Sartain bluntly put it in his memoir titled, The Reminiscences of a Very Old Man, “my original design is now travestied.”

That would hardly be the least of it—or the last of it. Only six years after Sartain was buried beneath his brownstone monument topped by a sphinx, the city extended Berks Street and demolished the gatehouse—after documenting it front (illustrated) and back. Now transected by a tree-lined Berks Street, Monument Cemetery filled with up with Sartain’s relatives and about 28,000 others. In 1929, the last lot-holder was laid to rest.

Rest in peace? Not on your life. At Monument Cemetery, there would be irony in the mourning. By the 1950s, as we’re graphically informed here and there, Monument Cemetery’s real estate would be reclaimed for parking by the adjacent, expanding Temple University. Cranes lifted caskets and coffins which made their way to Lawnview Cemetery in suburban Rockledge. Headstones and monuments, however, including the one Sartain had designed for himself, were carted off to another form of finality, as landfill on the banks of the Delaware River at Brideburg, not far from where the Betsy Ross Bridge would soon rise.

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Never a Dull Moment: The Rough and Tumble History of Philadelphia Newspaper Publishing


Purchase Photo View Nearby Photos The Evening Telegraph at the Lincoln Building on Broad Street, South of City Hall. Photograph by
N.M. Rolston, October 4, 1916.

When Philadelphia boomed so did its newspapers. The city’s population, about 81,000 in 1800, expanded fifteen-fold over the next century to 1.3 million. This did wonderful things to make Philadelphia a robust newspaper reading and publishing town.

No less than a dozen dailies started up in Philadelphia between 1836 and 1880. During the Civil War, Charles Edward Warburton and James Barclay Harding thought afternoon readers could be better served and launched The Evening Telegraph, a newspaper with a name that actually meant something. Utilizing the telegraph, editors transmitted news from the first national political convention after the Civil War held at “The Philadelphia Wigwam” directly to their offices. The Evening Telegraph compiled and ran editorials from newspapers across the United States and Europe. It commissioned translations and serialized Jules Verne’s novels, including his popular Tour of the World in Eighty Days.

By the mid-1890s, then run by the second generation of leadership, The Evening Telegraph built a promising  future. While conducting research for his book American Journalism From The Practical Side, Charles Austen Bates toured the paper’s new quarters at 704 Chestnut Street and sat down the owner/publisher, the thirty-year old Barclay Harding Warburton. Bates came away impressed, finding The Evening Telegraph “in every respect a model newspaper’s home.” He recognized that the young Warburton needed to maintain the paper’s appeal “to the millionaires, solid business people, and the society people” but he also needed to broaden the paper’s popularity. This Warburton accomplished with an array of new features including a woman’s page, “an amateur sporting page,” pages devoted to art, literature, theater, “the secret and colonial societies,” and, on Saturdays, a “ministerial page.” The Evening Telegraph, Bates noted, “seems to appeal very strongly to both the classes and the masses.”

“At Broad Street Station and the Reading Terminal,” wrote Bates, “more copies of The Evening Telegraph are sold than of probably all other papers put together.” Warburton had increased circulation by 300%. He had increased advertising by 60%, selling to every last one of Philadelphia’s 44 banks, 28 trust companies, as well as getting “all the legal business there is.”

The Evening Telegraph at the Lincoln Building on Broad Street, South of City Hall, 1916, detail. (PhillyHistory.org)

The Evening Telegraph thrived on Chestnut Street in a remarkable district, a complex, competitive, journalistic community. By the late 19th-century, eleven of the city’s dailies could be found between 6th and 12th Streets, Chestnut and Market Streets. To Bates, the neighborhood appeared to be thriving; he couldn’t quite imagine how fragile the state of Philadelphia journalism really was. In the first decade of the 20th century, three newspapers would fold. By the Great Depression, ten were gone.

In 1911, perhaps sensing the seachange, Warburton sold out to Rodman Wanamaker, his wealthy, dilettantish brother-in-law. Wanamaker may have bought The Evening Telegraph as a plaything, or possibly as an investment. To run the operation, he installed John T. Windrim, an architect with no experience in journalism or publishing. The paper left its 7th and Chestnut Street office for the high-priced, ostentatious Betz Building, a stone’s throw from both City Hall and Wanamaker’s Department Store. Many things were different on Broad Street, but a few remained the same. Journalists at The Evening Telegraph continued their longtime practice of “transmitting” the latest news by scribbling it on blackboards hung at street level. On October 4, 1916, this was the latest bloodletting from the front lines of World War I (the Battle of the Somme) and the score from the last baseball game (Phillies lost to the Boston Braves, 1-6).

Two years after Wanamaker’s bet on The Evening Telegraph, Cyrus Curtis, an even wealthier Philadelphian, started on an ambitious newspaper acquisition and consolidation spree. Between 1913 and 1930, Curtis, who had been hugely successful as a publisher of magazines, purchased five Philadelphia dailies, three of which he would fold. Curtis’s second target, The Evening Telegraph, acquired for its wire services, was bought and closed on June 28, 1918—after 54 years of publication.

As it turned out, Curtis’s publishing acumen didn’t quite translate to the world of daily journalism. His last acquisition, a $10.5 million purchase of the Philadelphia Inquirer in 1930, was meant as a savvy final stroke in Curtis’s plan. It was final, but not terribly savvy. After Curtis died in 1933 his company was forced to sell the Inquirer at a loss.

It wouldn’t be the last time such a thing could happen.

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April 2, 1912: Barnes Unpacks His First Shipment of French Art


Purchase Photo View Nearby Photos The now-demolished Youth Study Center and current site of the Barnes Foundation,
2020 Pennsylvania Avenue. Photograph by Francis Balionis, June 18, 1952.

“I know what you have,” William Glackens told Albert C. Barnes of his first stabs at art acquisition. It’s an “ordinary rich man’s collection.” You spent thousands of dollars and “they are stinging you as they do everybody who has money to spend.” Forget your “fuzzy Corots,” said Glackens, put them in the “attic” and “start over.”

Barnes, the chemist-physician-manufacturer of a medicine that prevented infant blindness had set out to cure another  blindness—the kind that afflicts rich collectors with no vision. Barnes tracked down Glackens, a former classmate from Central High School who had, only a few years before, broken into the New York City art scene as one of “The Eight”—a group of realists with a distinctly populist edge. In Glackens, Barnes had someone he could trust: not a dealer, but an old friend an “eye” who could help him unlearn his rich man’s collecting habits and start him assembling art that actually meant something.

What kind of a vision did Barnes have in mind? “I want to buy some good modern paintings,” he wrote Glackens early in 1912. And Barnes had the funds to set up an unusual experiment. He sent his old friend to Paris with $20,000 (the equivalent of almost half a million in today’s dollars) on an open-ended art buying trip. Glackens knew Paris a little, but he hadn’t been there for more than a decade, since he quit his job as an illustrator in Philadelphia to go on a bicycle trip through Northern France, Belgium, and Holland. So he turned to Alfred (Alfy) Maurer, an American painter living in Paris, who, as Glackens put it in a letter to his wife just after his arrival, “is going to introduce me to a Mr. Stein, a man who collects Renoirs, Matisse, etc.”

They got right to work. Three days later, Glackens wrote home: “I have been all through the dealers places and have discovered that Mr. Barnes will not get as much for his money as he expects. … Hunting up pictures is not child’s play. Poor Alfy is about worn out.” But less than two weeks later, by March 1, Glackens had completed his mission. “I sail tomorrow,” he wrote, “everything is settled up here and the pictures being boxed. I am mighty glad it is finished and I am sick of looking at pictures and asking prices. … I will have a devil of a time with the customs people over the pictures. I am loaded down with invoices and consular certificates.”

Was Barnes’ experiment a success? On the eve of his departure from Paris, Glackens wrote: “Everything has been finished up and the pictures are being boxed by a first class packer … I am bringing you a fine collection of pictures nearly everything I started for.” When the crates fresh from Paris arrived in  Barnes’s hands on April 2, 1912, he anxiously unpacked his 33 works of art.

Among the 20 paintings Barnes beheld “a little girl reading a book” by Pierre-Auguste Renoir, a “bargain” at seven thousand francs ($1,400) that Glackens was particularly proud of. Barnes unpacked his first Paul Cézanne: Toward Mont Sainte-Victoire (Vers la Montagne Sainte-Victoire) from the late 1870s; his first Pablo Picasso, Young Woman Holding a Cigarette (Jeune femme tenant une cigarette) painted in 1901, and his first Vincent Van Gogh The Postman (Joseph-Étienne Roulin) from 1889.

“I have examined the paintings which you bought for me in Paris and I am delighted with them,” Barnes wrote Glackens. But  not entirely delighted. By outsourcing the task of buying, Barnes had forfeited the education of the search and the joy of the hunt. By June, he would go to Paris himself, to work with Alfy, to meet the Steins (Leo and Gertrude), to charm the dealers with his checkbook and build on what Glackens had started. But what Barnes unpacked in those crates one hundred years ago changed his vision and his confidence in collecting. Over time, Barnes would build a collection of 180 more Renoirs, 68 more Cézannes, 45 more Picassos and 6 more Van Goghs. And much, much more.

In Paris, Barnes would tackle something that Glackens did not—the world created by the new wave of modernists. “Art is in a strange state at present among the youth,” Glackens warned Barnes. “I confess that lots of things I have seen over here are incomprehensible to me as art.” Barnes took Glackens’ words as a challenge. In Paris, he made his way to those who created this “incomprehensible” art and bought some of that, too. Barnes would, in short order, make his way from art’s cutting edge to its bleeding edge.

In its own time, so would Philadelphia.

[Note:  For more on the Barnes Foundation at the site of the Youth Study Center, read another post at PhillyHistory published May 15, 2012: What’s Wrong With Philadelphia’s “Museum Mile”?

 

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The Centennial Effect: When Photography Replaces Memory


Purchase Photo View Nearby Photos The Centennial Photographic Company’s Studio and Employees. The Centennial Photographic
Company, 1876.

On America’s 97th birthday an army of workers put up three miles of fencing around a tract in West Fairmount Park. By the time the 100th birthday rolled around, these  fields, swamps and ravines had been transformed into a polychromatic city of 249 buildings. More than 185,000 came for the ceremonies opening day; by the time the Centennial Exhibition closed in November more than 10 million had visited.

For decades, the Centennial resonated in the national memory. Philadelphia’s World’s Fair was a declaration of its own sort, rivaling for its day the events of 1776. The city expected success, but seemed almost taken aback by its scale and scope. Philadelphians would try to leverage the next two anniversaries of Independence in 1926 and 1976 into World’s Fairs. But the historical moment at the 150th and the 200th anniversaries of the nation paled by comparison with that of 1876.

The Centennial’s success was a matter of tone, timing and orchestration and it seemed almost too good to be true. And as the real memories of this temporary installation faded, the event’s photographic legacy began to take over and re-cast its success with images serving as a kind of a public memory bank. And since the Centennial Photographic Company produced and disseminated more images than Americans had ever seen for any other event, the national memory found a partner in photography. Thousands upon thousands would propel the Centennial forward into the American historical imagination—forever.

Just as the Centennial rose up from the ground, so did the Centennial Photographic Company. It went from zero to 200 employees; from zero to producing more than 150,000 photographic souvenirs in a single month. A team of photographers made 2,820 negatives; its printers printed, cutters cut, mounters mounted, and salespeople sold in a room lined with “pigeonholes” filled and re-filled them every day. It was a 24/7 operation. Through the night, the building resounded with the snap of fresh prints being trimmed. The next day, the crew of women pasted them—as many as 6,000 per day—onto buff-colored cards. Visitors bought stereographs for a quarter each; the largest prints (17 ” x 21”) sold for $5.

Photographer John L. Gihon shared what it was like working for the Centennial Photographic Company. In his “Rambling Remarks” published in The Philadelphia Photographer, we get a sense the pressure on Gihon from  anxious bosses and jostling crowds. He described his work: “Standing upon tiptoe on the topmost step of your ladder, arranging and rearranging probably a mammoth box, stifled and sweating under the confinement of a heavy head cloth, peering on a ground glass, out of the obscurity depicted on which you could barely trace the outlines of some object unusually bright, confused by the talking, laughing and uncomplimentary remarks of the people, and the incessant shuffling of their feet in what you knew to be dangerous proximity.”


Purchase Photo View Nearby Photos “Agricultural Hall from the South Gallery,” The Centennial Photographic
Company, 1876.

Glass cases “gave rise to reflections and counter-reflections that dodged in upon” back-to-back exhibitions. “Each plane, when looked at superficially,” he wrote, “would show equally as well as the goods of its opposite neighbor as those which it protected.” When he could, Gihon got exhibitors to open the doors of their cases and unfurled black cloth to screen distractions and reflections. But there were always more problems. The marble floors in Memorial Hall offered no grip for the metal-tipped tripod legs. Often, exhibitors wouldn’t let photographers rope off areas to work in. On those occasions, Gihon and his colleagues came in as maintenance crews mopped. They’d avoid the hoards of visitors, but bright, raking, early morning light streamed in, compromising their images.

Even so, photographing on deadline and in tight quarters, Gihon and his fellow photographers captured the sense of excitement as to all what America produced and sold, from shirts to gas apparatus; oil cloth to wind turbines; locomotives to calculating machines. And with their wide-angle lenses and high-up perspectives, the photographs conveyed, again, again and yet again (in Gihon’s favorite building, Agricultural Hall, illustrated) the Centennial’s huge scale and impact.

No matter how convincing they seem, these photographs—and there are 1,351 here—are not the Centennial but rather a substitute for that lost reality. At best, they provide a manipulated simulation of real events. As a foreign dignitary observed Centennial’s opening day: “Nobody can see anything, nobody can do anything, all rush, push, tear, shout make plenty noise, say ‘damn’ great many times, get very tired and go home.” Reality is precious and fleeting, but it’s also often oppressively mundane. Photography filters the everyday out of reality and leaves the viewer with something that’s real, but that something projects its own unique message.

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A Holdout from the Heyday of the American Daguerreotype


Purchase Photo View Nearby Photos View of the south side of Chestnut Street between 6th and 7th Streets
showing the daguerreotype studio of McClees & Germon in 1855.

Philadelphia in the 1850s was much about giving and getting face time. You couldn’t take more than a few steps on Chestnut Street without bumping into a choice of daguerreotype studios. The photographic process arrived from Paris  late summer in  1839;  Philadelphians had grown up with the silvery science from the first. Robert Cornelius experimented, perfected, and then sold his first commercial portrait to his lens supplier, John McAllister, Jr., who was savvy enough to insist on being the first in line. Today, McAllister’s face lives on at the Library of Congress.

What made daguerreotypes so appealing? They literally reflected reality using a blend of skill and science that looked like magic but was really an art. From the first, they stunned those who saw them and left in their wake believers convinced these affordable, luminous images would change the world.

By the 1850s, on a walk down Chestnut Street you’d encounter a dozen Daguerreans, whose bold signs, brimming sample cases, and wide-open glass windows invited in both sunlight and paying visitors. From 1846 to 1856, as Prints and Photographs curator at the Library of Company of Philadelphia Sarah Weatherwax points out in a map made for the online exhibition Catching A Shadow: Daguerreotypes in Philadelphia, 1839-1860 the number of Philadelphia studios grew from a mere 20 to an amazing 150.

You’d find the studios of McClees & Germon (illustrated here before the fire of 1855 and above after reconstruction). You’d see a stunning daguerreotype panorama of the Fairmount Waterworks at T.P. and D.C Collins’ (it’s found at the Franklin Institute today). You’d take in the images of Montgomery P. Simons, Samuel Van Loan, Frederick DeBourg Richards and Marcus Aurelius Root, whose daguerreotype of Anthony Pritchard recently broke records when it sold at auction for more than $350,000.

Root liked to brag he captured “the shadow of the soul” on silvered plates, skillfully coaxing the sun to do to its work for him. Popularity led Root to double his annual production in the late 1840s; he produced his share of the 3,000,000 daguerreotypes made in America in the middle of the 19th century. When cheap paper prints from negatives rendered the daguerreotype process obsolete on the eve of the Civil War, Root chose obsolescence, too. He couldn’t stomach the “new and improved” photography and missed the day when you’d walk along Chestnut Street, Market Street or Second Street, smell the iodine wafting from the studios and pass customers proudly holding their palm-sized, glassed-fronted, image-bearing cases.

But as many daguerreotype studios as there once were, there’s not a single one left today. Or is there? With all of the one-time activity, you’d think there’d be some surviving evidence on the streets of the city that made the daguerreotype an American institution. So much of Philadelphia is a collection of proud and mundane remnants from the past. Is it too much to ask that one of these remnants be a holdout from the day of the Daguerreotype?

Maybe we need to search just a little bit harder.

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The Cartoon Nearly Nobody Got


Purchase Photo View Nearby Photos Newsstand – Northwest Corner of Broad and Snyder Streets. Photograph by Wenzel J. Hess,
November 29, 1949.

In the middle of the 20th century, The Bulletin seemed to be everywhere. Blue newsstands with gold lettering had grown familiar at intersections throughout the city: in South Philadelphia (illustrated), North Philadelphia, East Falls, West Oak Lane, Wynnefield and here and there throughout Center City. In Philadelphia, nearly everybody could read The Bulletin, and many did.

In 1947, when the paper turned 100, circulation stood at the highest its owners had seen before or after. Peter Binzen described the party thrown at the Convention Center. Management ordered a six-foot-tall cake for the paper’s 1,700 employees and read congratulations (sort of) from President Harry Truman (“I have never known it to hit below the belt”) and TIME Magazine (“The Bulletin may be unspectacular, but it is a good newspaper.”)

Backhanded compliments mattered little to The Bulletin’s approximately three-quarters of a million daily readers. For generations, “interior life was what counted in Philadelphia,” wrote John Lukacs. The city had not outlived the “corrupt and contented” tagline given by Lincoln Steffens in 1904; it had embraced it. For every registered Democrat there were two registered Republicans, with politics Lukacs labeled “a kind of Business-Biblical Americanism of the Old Protectionist Dispensation.”

But things were changing. Soon after 1950, Philadelphia forfeited its rank as the third largest American city to Los Angeles (of all places!). The city hovered at the brink of a political and civic reform that would tear down all kinds of walls, not least of which was the so-called Chinese Wall that cut the western half of Center City in two.

Riding high, The Bulletin sought to secure its position with advertising that played on the soul of what would become known as “the private city.” This campaign turned into one of the longest-lived in advertising. For 28-years, Americans awaited the next illustration by Richard Decker over the slogan that quickly became famous: “In Philadelphia, nearly everybody reads the Bulletin.” Decker, the son of Chestnut Street stationers, had a prolific career as a cartoonist for the New Yorker. Ben Yagoda describes him as “a virtuoso of the panoramic full-page gag” with a brand of humor that “sprang from the one key element that was unexpected or out of joint.” Each of these Bulletin ads worked from the same premise: while a scene of some drama unfolds, everyone in the crowd, except one excited, skinny, balding fellow, is complacently reading their copy of newspaper.

Newsstand at "the Chinese Wall, " Northeast corner of 17th and Market Streets. Photograph by Francis Balionis, July 25, 1952.

Each would be a cartoon, except for the fact that it was really an advertisement. That their humor came at the expense of nearly every Philadelphian gave a few cultural critics reason to take offense. According to Nathaniel Burt, the ads speak to “the Philadelphia lack of curiosity, the inability and unwillingness to observe the unknown, no matter how spectacular.” They project “Philadelphia’s enormous self-satisfaction, the delight in the status quo; above all, the intense groupiness, the cheerful conformity …  their complete exclusion of the oddball, the intense, the enthusiastic and the alarmed—no matter how proper his concern.” Burt concluded the message conveyed that “Nearly everybody reads the Bulletin, nearly everybody, that is, except the peculiar.”

Philip Stevick considered Decker’s ads “uncompromisingly derogatory,” especially  in light of the fact that Philadelphia had long been the butt of national jokes as “a sleepy town.” When “faced with the unexpected, or the dramatic, or the exciting, or indeed the life threatening, Philadelphians, the ads seem to say, cannot be roused from their daily papers. . . . Experience itself is simply not interesting.”

Burt’s observations date to the 1960s, when the Philadelphia of W.C. Fields still lived large in the national imagination. And even in the 1990s, when Stevick considered the campaign, Philadelphia had not yet shaken its historic self-depreciation. Today, in the second decade of the 21st century, the city no longer has The Bulletin, or even a robust newspaper with healthy circulation, but Philadelphia is comfortable in its own skin.

Sometimes it’s the artist, rather than the historian, who is the first to hold a light up to the truth. Philadelphia-born and raised singer, dancer Joan McCracken found fame in the original 1943 production of Oklahoma! and then in this politically incorrect period piece Pass That Peace Pipe from the film Good News. Instead of taking umbrage with the campaign, McCracken, herself the daughter of a Philadelphia newspaperman, found inspiration in a Decker ad for The Bulletin set in a theater—and used it for an original dance sequence. McCracken got Decker’s joke, and played into it. She chose herself for the role of the “oddball” in “Paper!” On stage in New York, she was the only Philadelphian, and the only dancer in touch with reality.

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The Apotheosis and Caffeination of George Washington


Purchase Photo Creamware Jug with the Apotheosis of George Washington, photographed
May 17, 1918.

Death, not birth, was the source of George Washington’s lasting fame. Whatever Washington had done right or wrong during his time on earth, when the Father of His Country passed on at Mount Vernon in December 1799 he also ascended to a special place in the American imagination. Grieving Philadelphians provided a mock funeral procession for an empty, draped casket led by a riderless horse. Even folks who didn’t know much care for the man while he was general or president joined Washington’s true and lasting following that continued in monuments all the way to the end of the new century.

No resting in peace for George Washington. Shortly after his burial at Mount Vernon, John James Barralet, an Irish-trained artist who arrived in Philadelphia during Washington’s second term in office (when the Capital resided in Philadelphia) imagined the restless scene in this commemorative engraving. It may as well have been real: the late President in his fresh burial clothes seems only a bit taken aback being met by allegorical figures of Immortality and Time. They lift Washington from his tomb while America mourns at his feet and Faith, Hope, Charity—behind an enthusiastic Bald Eagle—look on. This elevation, if not deification, came with the heady name of apotheosis, a treatment reserved only for very, very special characters since the days of ancient Greece and Rome.

Barralet’s print proved popular, so popular that British manufacturers of souvenir creamware in Liverpool and Staffordshire put aside the fact that they had been defeated by the late General and used their transfer printing process to put his image on a line of jugs for their United States market. Grieving Americans snapped them up.

The appetite for all forms of commercial and civic expressions in honor of the late President would include everything from statues to cities.  Sculptor William Rush’s full-length figure in pine from 1815 was noble enough, but only a gesture compared with what Congress commissioned on the occasion of Washington’s 100th birthday in 1832. Sculptor Horatio Greenough was asked to carve a great statue in stone for the rotunda of the U.S. Capitol and delivered a 30-ton “Enthroned Washington” based on Zeus at Olympia. This seated, sandal-wearing and bare-chested Washington was relinquishing his god-like powers to the American people, but so many were shocked by the half-naked President they made sure he never made it into the hallowed halls of the Capitol.

Not until 1865 did a classical and monumental depiction of Washington find its way into the Capitol dome, now a fresco apotheosis inspired by another of Hercules. This time, a fully-clothed Washington rises in glory, surrounded by thirteen maidens (one maiden per each original state) and flanked by allegories of Liberty and Fame.

Did the apotheosis, that ever-reliable, classical rebuff of death appeal to Americans deeply stung by the losses of the Civil War? Absolutely. After Lincoln’s assassination, souvenir makers came to rescue once again with a carte-de-visite image of this late President’s arrival in heaven. This time, instead of being guided by god-like allegories, Lincoln arrives into the waiting arms of George Washington’s heavenly self, who places a laurel wreath on Lincoln’s head.

Times and tastes changed, of course. After enough time residing in heaven, a Sesquicentennial reenactor stationed at Independence Hall brought Washington (and the Liberty Bell) back to life on earth. Meanwhile, visitors to the nation’s 150th anniversary exhibition in South Philadelphia stayed awake sipping “George Washington’s Delicious Instant Coffee” suggesting that there’s really no end to the ways Americans can, and will, remember.

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Looking for Love at the Centennial

"Love Blinds," by Donato Barcaglia (Milan, Italy) from the Art Annex at the Centennial Exhibition. Photograph by the Centennial Photographic Co., 1876. (The Free Library of Philadelphia.)

Americans just weren’t feeling it. Emotions ran high at the 100th anniversary of the Declaration of Independence in 1876, but these were more along the lines of patriotism, pride and progress than anything like love. Ten million enthusiastic visitors toured buildings packed with the latest machinery and encountered little in the way of old-fashioned romance. Even in the art galleries at Memorial Hall, Americans shied away from feelings of the tender sort. Those who strolled in (according the catalogue) found portraits, landscapes and battles—but little love. The closest things? A statue of Hamlet’s doomed Ophelia. Or a painting (Love’s Melancholy) by Constant Mayer, a New Yorker originally from France.

When it came to love, Europeans seemed in their element and ready to approach the full, ripe experience. The French shipped over Divine Love and also Venus led by Love. Brussels sent Motherly Love and Love is Conqueror. England hung The Poet’s First Love.  The Germans presented Love Conquers Strength.

But no one at the Centennial did love like the Italians. Their unabashed display of sentiment (supported and facilitated by John Sartain, the Chief of the Bureau of Art at the Centennial, who the Italian Government later knighted for his trouble) covered thousands of square feet in gallery after gallery. In Memorial Hall, Cararra marble stood on 85 pedestals.  The neighboring Art Annex packed in an astounding 236 more. These 321 works must be “the largest collection of sculpture ever displayed at any Exhibition” wrote one art critic.

Sentiment reigned and love themes prevailed in the Italian displays. No less than nine cupids had been sent in: The Birth of Cupid, Cupid on the Lookout; Venus and Cupid, Cupid Begging; Sleeping Cupid and Cupid Flying. To popular (though not critical) acclaim, Italian artists lavished upon visitors the entire amorous range in fresh marble: Lurking Love, Angelic Love, Birth of Love, Love’s First Whispers, Innocence Playing with Vice, and A Jealous Sweetheart.  A painting in the same gallery might have served as a label for the place: The School of Love.

Visitors dallied in the Italian galleries, which Sartain located near the entrance of the Art Annex. They studied Brotherly Love, The Mirror of Love, Love’s Net, Love’s Messenger, and The Rebuke, among dozens of other examples, which slowed foot traffic. And the works of Donato Barcaglia, a young artist from Milan, brought it to a halt.  Again and again, the sculptor demonstrated his facility in “works which trifled and toyed with the difficulties of the material” according to another critic. Barcaglia’s “barocchismo” captured the feel of fabric in The First Call, playful movement in Children Blowing Bubbles and dynamic tension in Flying Time. In Love Blinds (illustrated left), Barcaglia gave marble the appearance of flesh that was so close to real, prudish Americans reminded themselves as they stared: “It is only marble.”

True enough.  As true as is the cliché Barcaglia carved in stone.

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Charles Klauder’s Boy Scout Palazzo on the Parkway


Purchase Photo View Nearby Photos Boy Scout Building – 22nd and Benjamin Franklin Parkway.
William A. Gee, Photographer, February 13, 1931.

What exactly is this little building that’s being treated like a child in a long and contentious custody battle? While would-be parents (the City of Philadelphia and the Boy Scouts of America) quibble over the question of child support, no one seems to be paying much attention to the personality the battle is about. And, as it turns out, there’s quite a little character here at 22nd and Winter Streets.

Behind the statue of the heroic (and stoic?) Boy Scout looking out at the Parkway is a gem of a building from the brink of the Great Depression. The Boy Scout Headquarters is one of many, many buildings imagined for Philadelphia’s grand civic boulevard, and among the relatively few that actually got built. (A chronology of the Parkway is found here.) It’s across from Paul Cret’s Rodin Museum, which it gently echoes, but where Cret’s taut lines suggest modern times ahead, the Boy Scout building holds onto, and indulges in, ideas about the past. According to David Brownlee, who wrote about the place in his Building the City Beautiful, here’s “a compact building of Italian Renaissance pedigree…delighting in the rich textures of Florentine architecture…”

Who was responsible for this?  That would be Charles Z. Klauder, the son of German immigrants who rose through the ranks from apprentice draughtsman, which he became at a tender Scouting age, to work with the Wilson Brothers, Cope & Stewardson and Horace Trumbauer before becoming chief draughtsman for Frank Miles Day, the firm that would eventually be his own. Klauder impressed colleagues as “a modest, almost shy man…who enjoyed the artisanship of masonry.” Shy in the studio, maybe, but Klauder wasn’t too shy to climb scaffolding when he needed to show his masons, first hand, the effect he was after.

Interior, Charles Z. Klauder’s Boy Scout Building, (The Architectural Archives, University of Pennsylvania.)

Those effects in stone are seen here in a Renaissance Italian-style palazzo, and they are as elegant as they are antiquarian. What does it remind us of? The Drexel & Company Building at 15th and Walnut Streets, which Klauder also designed. But Klauder is best known for his work at colleges and universities. Visit any campus, from Princeton to Yale to Cornell to the University of Pittsburgh, for samplings of his work and evidence of his influence. One Klauder masterpiece is Pitt’s Cathedral of Learning—a campus in a skyscraper, but all of it, no matter how soaring, was done in the Collegiate Gothic style.

“Students may come and go, classes enter and graduate,” wrote Klauder, but “venerable walls and carved chimney-pieces, picturesque gables and vaulted archways endure forever.” He worked with college administrators to help them avoid being “helpless bystanders… at the invasion…of indifferent, if not atrocious, design.” As “sources of knowledge,” Klauder believed, colleges “should be the sources of good architecture.” And in his mind, good architecture would look medieval – something like those European universities that preserved classical learning for so long.

The compact Italian palazzo at 22nd and Winter doesn’t try to be Gothic, but then again, it isn’t setting out to evoke collegiate airs, either. It is, however, committed to historicism, and that goes for the interior as well as the exterior. Klauder’s treatments inside, never seen by the public, are even more expressive than those of his exterior. The architect deployed stone, tile, iron and light to create a courtyard “in the Italian fashion…roofed in glass to serve as a reception hall,” according to Brownlee. The place is “full of charming details.”

This charm should be sufficient to get our imaginations going.  What will this building become someday, when the custody battle is over and it’s finally allowed to grow up?