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What we’re left with when imagination fails

Photographer James E. McClees recast the image of Philadelphia in the 1850s. He focused on low hanging architectural fruit – the institutional structures lining Broad Street. McClees was the first photographer to attempt such a challenging feat. And no wonder, the new technology was awkward and inconvenient, requiring McClees to leave the ease and comfort of his Chestnut Street studio with his large format (9-by-12-inch) camera, a clunky wooden tripod, cased glass negatives slathered with a sticky, noxious emulsion of light-sensitive collodion. Starting as far north as Broad and Green Streets, McClees captured Central High School’s new building. Then southward, where he added the recently-erected the Odd Fellow’s Hall and Spring Garden Institute. In all, McClees traipsed the length of Broad Street for a mile and a quarter photographing the places that were redefining Philadelphia as a thriving 19th-century metropolis. The array included a museum (the Academy of Natural Sciences), a hotel (La Pierre House), an opera house (the Academy of Music), a handful of churches (here and here) and a banker’s mansion too prominent to exclude (the home of James Dundas). Nearly all, save one, had recently opened its doors. And that exception, at the southern most point of this architectural parade, was architect John Haviland’s Pennsylvania School for the Deaf and Dumb (as it was originally named). That structure, completed in the mid-1820s, holds the distinction of being the first institutional structure to grace Broad Street. And today, that building and the Academy of Music are the sole survivors along this civic, cultural boulevard.

McClees’ depiction of the city facilitated an updated interpretation of Philadelphia as a robust, evolving urban response to the question: How would this grided city adapt to the evolving architectural styles and institutional trends after a half-century of growth and transformation? One thing everyone knew for certain: William Russell Birch’s charming, illustrated coffee-table book of 1800, Birch’s Views of Philadelphia, was woefully out of date.

What would take it’s place again as the 19th-century drew to a close, or again and again through the rest of the 20th century and into the 21st?

Today, we learn the fate of Haviland’s vintage asylum which had, in the 20th century, been re-purposed as University of the Arts, will be repurposed again. (In mid-2024 the University of the Arts announced its own demise.)

What will become of this survivor of McClees’ Philadelphia, this national historic landmark at Broad and Pine?

And another, even more challenging question: what is a city without a proud public avenue lined with thriving cultural institutions?

To help inspire this unknown future, we turn to Neil Gaiman’s commencement speech of May 2012. “Make Good Art” was delivered to the graduates of the University of the Arts. Here’s the transcript and the video. Ironic and unfortunate, now that we know what followed, but perhaps helpful at a time when imagination fails.

Deaf & Dumb Asylum, N.W. corner Broad & Pine Streets, June 1858. Albumen print by James E. McClees.

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The Alta Friendly Society

“Who knows the future,” asked Marcus F. Pitts, superintendent of the Alta Friendly Society in the 1910 edition of The Philadelphia Colored Directory: A Handbook of the Religious, Social, Political, Professional, Business and other Activities of the Negroes of Philadelphia. “Protection is needed,” he warned, inviting potential members to stop by “the largest and strongest beneficial organization in Pennsylvania” in its new headquarters at 1622 Arch Street.

The Alta Friendly Society, 1622 Arch Street August 1, 1912 (PhillyHistory.org). This building, designed by Charles L. Hoffman, architect,  replaced earlier quarters at 914 Walnut Street. In 1912, the Society paid out more than $124,000 for sick and accident claims and more than $27,000 for death claims.

What’s a Friendly Society? For that, “we shall have to go back some three hundred years in our search for the foundation from which Forestry, Oddfellowship, Shepherdry, Druidism, &c.” to get a handle on those institutions “whose vacant niches the modern Friendly Societies fill,” explained the author of a history of the movement. The year that history rolled off the presses – 1886 – was about the same time sibling societies were thriving throughout Britain and getting a small foothold in the United States. In Philadelphia, the Fidelity Mutual Aid Association went so far as to change its name to the historically venerable, if opaque and appealingly quirky Alta Friendly Society.

British Prime Minister William Gladstone explained Friendly Societies plainly: “You go into these societies to seek your own good through the good of others.” They originated in Great Britain and hundreds more “scattered throughout the world” assuring that subscribers would receive aid when they encountered illness, death, birth, fires, or unemployment. Philadelphia had seen the likes of Friendly Societies as early as the 1790s when, a full century earlier, the African Friendly Society of St. Thomas’s issued certificates for members. But they were few and far between.

Advertisement from Ellis Paxson Oberholtzer, Official Pictorial and Descriptive Souvenir Book of the Historical Pageant, October Seventh to Twelfth, 1912
Advertisement in The Philadelphia Inquirer, October 3, 1911